Brand strategy in 10 minutes

Your brand, in the room.

Decide what your brand stands for in ten minutes. Then it shows up in every post, brief, and prompt, so everything you make stays true to it.

Start freeSee a sample playbook

Powered by Claude (made by Anthropic)

How it works

Five forms. Ten minutes. One playbook.

AI synthesizes a playbook with named competitors, industry-specific language, and week-1 actions.

  1. 1

    Foundation

    Tell us about your brand: what you sell, who you sell to.

  2. 2

    Vision, Purpose, Mission

    Define what you are building and why it matters.

  3. 3

    Values and Positioning

    Lock the non-negotiables and the one thing only you can claim.

  4. 4

    Brand Personality

    Define how you sound, on every channel.

  5. 5

    Reasons to Believe

    The proof that turns skeptics into customers.

Sample playbook

See what it looks like.

Fern & Co. is a complete playbook — positioning, voice, proof. The kind of work that would pass an agency review.

Fern & Co. · Pro Edition

Send to my inbox

Content engine

Your playbook is the engine. Then it writes for you.

Your brand playbook becomes the source of truth for every piece of content you generate. Same voice, every channel, in 30 seconds.

  • LinkedIn

    Posts in 3 lengths: short, medium, long

    We turned down a six-figure contract last week. Here is why our values cost us money this month.

  • Instagram

    Captions plus 5 hashtags

    Three years ago this was a notebook. Today it ships in 14 cities.

  • X (Twitter)

    2 variations under 280 characters

    The fastest way to know if a brand is real: ask their team to describe it without using the website.

  • Facebook

    Conversational posts

    A customer wrote in this morning to ask why we changed the logo. Here is the longer answer.

  • Email

    Subject line plus full body in your voice

    Subject: We are doing one thing differently this quarter. Body opens with the founder's reasoning, then the change, then what it means for you.

  • Push notifications

    Headline plus body, 2 pairs per generation

    Headline: Your weekly insight is here. Body: 90 seconds, no scroll, written in your team's voice.

  • Ad copy

    Headline, body, CTA, for Meta and Google

    Three reasons your last campaign underperformed, and the question your brand should answer first.

Every piece is generated from your playbook. Every piece sounds like you.

You've heard these problems before.

We hear them every day.

You don't have 6 weeks for a strategy sprint

Agencies take months. You need clarity before your next pitch, not after.

You can't justify $50K on a brand book

Strategy work has been gatekept at agency prices. That's the gap Nira Flow closes.

Generic AI gives you generic content

Strategy first means every piece of content has a foundation. Not random ChatGPT prompts.

Your brand strategy can't live in your head

If only you know your positioning, your team can't reinforce it. A playbook makes it shareable.

In the room with you

Decided once. Present everywhere you work.

Your brand doesn't sit in a PDF you forget. It shows up in the tools you already use, so staying on brand becomes a reflex.

  • Strategy companion

    Your brand strategist, in your Slack.

    Ask about your brand in any channel — answered from your playbook.

    What's our voice when talking to investors?

    Same voice in both rooms. The register shifts, the personality doesn’t.

    Anchored in your Fern & Co. playbook

  • Brief generator

    On-brand briefs in seconds

    Hand a freelancer or a campaign a brief that carries your brand.

    Brand anchor

    Warm, clear, direct. Never condescending.

    Objective

    Position the spring launch without overpromising.

    Deliverables

    Landing page, three emails, five posts.

  • Brand Health

    Catch drift before it ships

    Paste a draft and see how on-brand it is.

    OverallDrifting
    Voice and toneDrifting
    PositioningOn-brand

The alternatives

Why founders pick Nira Flow

The tools you would otherwise use, and what each one misses.

Generic AI writers (ChatGPT, Copy.ai, Jasper)

They write whatever you ask. They do not know your brand.

What they miss

You have to paste your strategy into every prompt, and the output drifts every time.

Templates and worksheets

They give you a starting structure. You fill it in.

What they miss

Your output sounds like every other brand using the same template.

Brand strategy agencies

Senior strategists, custom work, deep research.

What they miss

$5,000 per month minimum, two-week turnaround per piece, and you still write the content yourself.

Nira Flow writes from your strategy, in your voice, in 30 seconds. Included with Pro.

FAQ

Common questions.

  • How long does it take?
    Ten minutes to fill the forms. Six to ten minutes for AI to generate the playbook. Total under 20 minutes.
  • What is actually in the playbook?
    Six sections: Vision & Purpose, Mission, Core Values, Positioning, Brand Personality, and Reasons to Believe. Enterprise adds Target Audience and Competitive Analysis.
  • What is the difference between Free and Pro?
    Free shows your Vision, Purpose, and first core value. Pro unlocks the full playbook plus week-1 actions, 20 content pieces a month across LinkedIn, email, ads, push, and social, and a strategy companion in Slack.
  • How does the Slack integration work?
    DM Nira Flow or @-mention it in any channel. The /nira slash command works the same way and replies privately. The bot answers questions grounded in your playbook. Pro and Enterprise tiers.
  • Can I cancel anytime?
    Yes. Cancel from your dashboard with no questions. Annual subscriptions are non-refundable, you keep access until the end of your billing period.
  • Do I keep my Free playbook?
    Yes. Forever. Even if you never upgrade.
  • Which AI generates the playbook?
    Claude, made by Anthropic. We picked Claude because the writing comes out clear, opinionated, and plain-spoken. Qualities that matter when AI is writing your brand voice. Specifically: Claude Sonnet 4.6 for primary writing, Claude Opus 4.7 for final synthesis.
  • Is my data used to train AI?
    No. Your form inputs and generated content stay private to your account. Anthropic does not train on your data.
  • Can I edit the playbook after generation?
    Pro accounts can revert to a previous form state and regenerate. Section-level regeneration ships in V1.1.
  • Who is this for?
    Solo founders, small teams launching a brand, and brand strategists or agencies working with clients (Enterprise).

Build your brand playbook in 10 minutes.

Start free

No credit card. Your first playbook is yours forever.

Beta features available. Pro users get early access to features still being refined. Currently in beta: Slack strategy companion, Google Calendar sync, ChatGPT Ads generation. More launching as we approach public launch. Toggle in your account settings →